Taking on consulting projects · AI, product strategy & growth
Ella Garcia
Ex-Google · Technical Product & Strategy. Builder.
I spent three and a half years at Google in Singapore as the technical product and strategy lead for Southeast Asia's largest advertisers — building AI-enabled solutions, leading go-to-market strategy, and getting very comfortable at the intersection of product, data, and commercial outcomes. Now I'm in Madrid completing a dual MBA and MS in Computer Science at IE University, and building on the side: a sustainable tourism platform, a gender-smart investing tool, and an AI recruiting platform. I like problems that are technically interesting and actually matter.
About
Most of my professional career has been at Google in Singapore, where I spent over three years as a technical product and strategy lead on the Ads side. At Google, my title was Product Deployment Engineer — which in gTech means you're the product and technical lead for your client portfolio. In practice: I managed a $160M enterprise book, architected measurement infrastructure, built AI-enabled advertising solutions on Gemini and GCP, led go-to-market strategy for products including GA4 and YouTube, and owned the Video product area for Southeast Asia. I also contributed as an analyst to the 2024 South East Asia e-Conomy Report on video commerce and the creator economy.
I'm now in Madrid completing a dual International MBA and MS in Computer Science at IE University, alongside the Stanford LEAD professional certificate program. Outside of coursework I'm building three things: Lyferr, a data-driven platform for sustainable tourism; Kerubin Capital, a tool for gender-smart investing; and Tanaw, an AI platform to improve how companies source and recruit global talent. These aren't side projects in the “someday” sense — they're active builds I'm working on now.
I'm Filipina, grew up across Asia, and speak English, Tagalog, and enough Mandarin to get by after a semester at Peking University. When I'm not building, I'm running — or pulling apart political speeches to see how language, framing, and delivery shape what people actually believe.
Experience
IE University · Madrid, Spain
Dual MBA & MS in Computer Science and Business Technology
Beta Gamma Sigma · Top 20% of class
2025–2026
Stanford LEAD Professional Certificate
Stanford Graduate School of Business
Executive program in innovation and organizational transformation.
Google · Product Deployment Engineer · Singapore
Owned the product and technical strategy for Southeast Asia's and Pakistan's largest advertisers — a $160M portfolio. Built AI-enabled advertising solutions on Gemini and GCP, led go-to-market for GA4 and YouTube, and served as IC lead for the Video product area across SEA. Contributed as an analyst to Google's 2024 South East Asia e-Conomy Report on the creator economy.
Knovo · Product Development Engineer → Business Analyst · Singapore
Led product and design across two roles at this EdTech startup. Migrated the platform from web to cross-platform (Figma), shipped profile and wallet features (+20% engagement), and ran A/B testing and usability research. As Business Analyst: developed the go-to-market strategy for expansion into the Philippines.
DFNN Group · Digital Marketing Consultant · Philippines
Built the performance marketing framework and analytics infrastructure for a gaming product from scratch. Conducted competitive analysis to inform brand positioning for subregional market entry.
iWAVE Inc. · Digital Consultant · Philippines
Scoped and launched a local government Quarantine Monitoring Solution in collaboration with the engineering team. Defined technical requirements for customer-facing digital products.
Early career · Austin / Manila / Shanghai
Product Designer at Modo (React/JS) · Teaching Assistant at UT Austin (Mobile Apps, Web Services, Enterprise Computing) · Data Analyst at Applied Materials (automated IP investigation intake: 2 weeks → 4 hours) · Technology Intern at Liwayway Marketing in Shanghai · IT Intern at Manila Department of Public Works (built a Messenger chatbot that cut information turnaround from 2 weeks to 3 days) · Trading Analyst at the Philippine Stock Exchange.
Projects
What I'm building
Current Builds
Building a data-driven platform to make sustainable travel more accessible and discoverable. Architecting the product strategy, data infrastructure, and user experience from 0 to 1.
A platform for gender-smart investing — helping capital flow toward gender-lens opportunities with better data and tooling for investors. Leading product and strategy.
Tanaw
Building an AI platform to improve how companies find and recruit global talent. Focused on automating workflows and reducing the friction between sourcing and decision-making.
Professional Work
AI Advertising Products @ Google
Led go-to-market and contributed to development of three AI advertising products built on Gemini and GCP — covering creative analysis, content sourcing, and content assembly for SEA's largest advertisers.
GA4 Enterprise Implementations
Designed and led end-to-end GA4 implementations for major regional advertisers across e-commerce, aviation, healthcare, and financial services. Drove significant adoption across CPG clients in the Philippines.
Fintech Deep Linking & App Measurement
Led a full technical audit and implementation plan for a leading Southeast Asian fintech app — covering deep linking, web-to-app conversion, and app campaign setup across Android and iOS.
Featured In
Google · Temasek · Bain & Company
e-Conomy South East Asia 2024
“Video commerce and the creator ecosystem across Southeast Asia”
Read the report ↗Work with me
How I can help
For teams that need senior technical product thinking — or someone who's done the hard work of bridging AI strategy and real implementation.
AI Strategy & Implementation
Designing AI workflows that actually ship — not decks about AI, but the strategy, tool selection, and go-to-market behind products that use it. Built on Gemini, GCP, Python, and led this work at scale for enterprise clients.
Product Strategy & 0→1 (AdTech / MarTech)
From blank slate to shipped product, with a track record in AdTech and MarTech at enterprise scale. Good fit for teams that need someone who understands both the technical stack and the commercial logic.
Go-to-Market & Growth
Regional playbooks, product adoption programs, and scaled market entry strategies — particularly for Southeast Asia and Europe. Built GTM for Google's largest regional products.
Product Consulting (Project-Based)
Scoped engagements on specific product problems — go-to-market reviews, early-stage strategy, measurement infrastructure, or product audits. A sharp outside perspective on a defined problem.
Research & Thought Leadership
Contributing to industry reports, policy work, and academic research on AI, governance, and emerging markets. Published on telehealth policy; contributed to the Google/Temasek/Bain e-Conomy SEA 2024 report.
Not sure which fits? Just say hello.
Let's talk.
I take on consulting and advisory work across AI strategy, product, and growth — and I'm always open to research collaborations and conversations about what you're building. If it sits at the intersection of AI, impact, and commercial outcomes — especially in sustainable tech, fintech, or AdTech/MarTech — reach out. No cold pitches, but genuine conversations are always welcome.