Taking on consulting projects · AI, product strategy & growth
Ella Garcia
Ex-Google · Technical Product & Strategy. Builder.
I spent three and a half years at Google in Singapore as the technical product and strategy lead for Southeast Asia's largest advertisers — building AI-enabled solutions, leading go-to-market strategy, and getting very comfortable at the intersection of product, data, and commercial outcomes. Now I'm in Madrid completing a dual MBA and MS in Computer Science at IE University, and building on the side: a sustainable tourism platform, a gender-smart investing tool, and an AI recruiting platform. I like problems that are technically interesting and actually matter.
About
I spent three and a half years at Google in Singapore as a Product Deployment Engineer within gTech — the technical arm of Google's sales organization. In practice, that meant owning a $160M advertiser portfolio and acting as the senior technical product and strategy lead for Southeast Asia's largest advertisers. I built and deployed AI-enabled advertising solutions on Gemini and GCP, led go-to-market strategy for major Google product launches including GA4 and YouTube, and served as the individual contributor lead for Video across the entire Southeast Asia region. I was also an analyst on the e-Conomy SEA 2024 report — a joint publication with Google, Temasek, and Bain & Company.
I'm currently in Madrid completing a dual MBA and MS in Computer Science at IE University (Beta Gamma Sigma, Top 20%), alongside the Stanford LEAD Executive Program at Stanford GSB. While studying, I'm building three products: Lyferr, a data-driven platform for sustainable travel; Kerubin, a gender-smart investing map for gender-lens investors; and Tanaw, an AI platform for global talent sourcing and recruiting.
I'm Filipina, fluent in English, Filipino (Tagalog), and Mandarin Chinese, and I've lived and worked across Singapore, the Philippines, the US, China, and now Spain. Outside of work I run, and I spend a lot of time thinking about the intersection of AI, governance, and speech analysis — both as a practitioner and as a researcher.
Experience
IE University + Stanford LEAD
Dual MBA & MS Computer Science — IE University (Madrid)
Stanford LEAD Executive Program — Stanford GSB
Beta Gamma Sigma · Top 20%
Google · Product Deployment Engineer · Singapore
Technical product and strategy lead for SEA's largest advertisers.
$160M portfolio, AI solutions on Gemini/GCP, GTM for GA4 + YouTube,
IC lead for Video across Southeast Asia. Analyst on eConomy SEA 2024.
Knovo · Product Development Engineer → Business Analyst · Singapore
Migrated platform from web to cross-platform (Figma). Shipped profile
+ wallet features (+20% engagement). Led Philippines market entry strategy.
DFNN Group · Digital Marketing Consultant · Philippines
Performance marketing framework + analytics infrastructure for gaming product.
iWAVE Inc. · Digital Consultant · Philippines
Scoped and launched a local government Quarantine Monitoring Solution.
Early career
Product Designer at Modo (React/JS) · TA at UT Austin (Mobile Apps, Enterprise Computing)
Data Analyst at Applied Materials (automated IP intake: 2 weeks → 4 hours)
Technology Intern in Shanghai + Manila · Trading Analyst at Philippine Stock Exchange
Projects
What I'm building
Current Builds
Gender-smart investing map — better data and tooling for gender-lens investors.
Tanaw
AI platform for global talent sourcing and recruiting.
Professional Work
AI Advertising Products @ Google
Led GTM + contributed to 3 AI ad products on Gemini/GCP — creative analysis, content sourcing, content assembly.
GA4 Enterprise Implementations
End-to-end GA4 for enterprise clients across e-commerce, aviation, healthcare, and financial services. Drove significant adoption across CPG clients in the Philippines.
Fintech Deep Linking & App Measurement
Full technical audit + implementation for a leading Southeast Asian fintech app: deep linking, W2AC, app campaigns (Android + iOS).
Featured In
Google · Temasek · Bain & Company
e-Conomy South East Asia 2024
“Video commerce and the creator ecosystem across Southeast Asia”
Read the report ↗Work with me
How I can help
For teams that need senior technical product thinking — or someone who's done the hard work of bridging AI strategy and real implementation.
AI Strategy & Implementation
Designing AI workflows that actually ship — strategy, tool selection, and GTM behind products that use it. Built on Gemini, GCP, Python at enterprise scale.
Product Strategy & 0→1 (AdTech / MarTech)
GTM and product strategy with a track record in AdTech/MarTech at enterprise scale, and active builds in sustainable tech and fintech.
Product Consulting (Project-Based)
Scoped engagements on specific problems — GTM reviews, early-stage strategy, measurement infrastructure, product audits. A sharp outside perspective on a defined problem.
Research & Thought Leadership
Contributing to industry reports, policy work, and academic research on AI, governance, and emerging markets. Open to think tanks, research groups, and policy institutes.
Not sure which fits? Just say hello.
Let's talk.
I'm open to consulting and advisory work, research collaborations, and conversations about what you're building. If it sits at the intersection of AI, growth, and impact — especially in sustainable tech, fintech, or AdTech/MarTech — I'm especially interested. No cold pitches, but genuine conversations are always welcome.